Jamie Giera

Jamie GieraJamie GieraJamie Giera

Jamie Giera

Jamie GieraJamie GieraJamie Giera
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Oakland Schools

Accessibility & Website Ownership

Project: District-Wide Accessibility Compliance & Site Management 

Role: Website Specialist


Overview:
As the sole point of contact and owner of the Oakland Schools website, I was responsible for ensuring all district sites were fully accessible, compliant, and user-friendly. I managed all web operations through a ticketing system, performing audits, content updates, and direct remediation while serving a large internal audience of educators and administrators.


What I Did:

  • Solely managed website updates, accessibility audits, and compliance remediation across multiple sites 
  • Conducted thorough WCAG and ADA audits using WAVE, Lighthouse, and screen reader testing 
  • Implemented fixes for alt text, headings, contrast, and link clarity (e.g., replacing “click here” links with descriptive text) 
  • Created staff training and documentation to support long-term compliance 
  • Led cross-departmental collaboration to integrate compliant captioning services for digital content
     

Impact:

  • Maintained ADA and WCAG compliance throughout tenure with zero OCR complaints 
  • Improved SEO and UX across district pages, contributing to a 30% increase in organic search traffic 
  • Built a sustainable, accessible site experience used daily by families, students, and staff
  • Managed Oakland Schools' Google Business Profile, improving its public rating from 1.0 to 3.5 stars by updating information, responding to feedback, and ensuring accurate, accessible listings

Homepage 2019

Homepage 2020 (COVID refresh) 

Homepage 2021

Analytics snapshot

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