Madison District Public Schools

Client: Madison District Public Schools
Project Type: Website rebuild, CMS migration, accessibility remediation, digital marketing

Madison District brought me on to address an outdated, non-compliant website and improve their digital strategy. I began with a full assessment and developed a comprehensive roadmap to restore, modernize, and optimize their web presence.

I led the transition to a new CMS and redesigned the website to improve user experience, mobile accessibility, and compliance with ADA/WCAG standards, resolving all existing OCR complaints. Alongside the technical work, I created internal documentation and trained staff to maintain accessibility long-term.

As part of a broader digital marketing initiative, I also developed enrollment-focused materials across email, newsletters, and even physical campaigns like billboards. These efforts helped drive a 25% increase in student enrollment in the first year, followed by continued growth in subsequent years (+3% in Year 2, +7% in Year 3).

Tools Used: Foxbright CMS, SharpSchool CMS, Google Forms, Adobe Suite, WAVE, screen reader testing
Results: Resolved all OCR complaints, modernized and redesigned the district site, and directly supported a 25% Y1 enrollment increase (+3% Y2, +7% Y3)
Bonus: Expanded district marketing strategy across web, email, and physical media; trained internal staff to sustain the progress